{"id":3,"date":"2026-03-16T10:17:25","date_gmt":"2026-03-16T09:17:25","guid":{"rendered":"https:\/\/www.kafone.eu\/?page_id=3"},"modified":"2026-09-06T22:51:21","modified_gmt":"2026-09-06T20:51:21","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/www.kafone.eu\/cs\/ochrana-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<p><strong>\u00da\u010dinn\u00e9 od:<\/strong> 3. 9. 2026<\/p>\n<h3>1. Kdo zpracov\u00e1v\u00e1 va\u0161e \u00fadaje<\/h3>\n<p>Spr\u00e1vcem osobn\u00edch \u00fadaj\u016f je <strong>GOOD BRANDS s.r.o.<\/strong>, se s\u00eddlem t\u0159\u00edda Kpt. Jaro\u0161e 1929\/10, \u010cern\u00e1 Pole, 602 00 Brno, I\u010cO: 02397641, zapsan\u00e1 v obchodn\u00edm rejst\u0159\u00edku veden\u00e9m Krajsk\u00fdm soudem v Brn\u011b, spisov\u00e1 zna\u010dka C 81117 (d\u00e1le jen \u201e<strong>spr\u00e1vce<\/strong>\u201c nebo \u201e<strong>my<\/strong>\u201c).<\/p>\n<p><strong>Kontakt ve v\u011bcech ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> ahoj@kafone.eu, telefon +420 722 400 500 (Po\u2013P\u00e1 9:00\u201317:00), adresa pro doru\u010dov\u00e1n\u00ed je shodn\u00e1 se s\u00eddlem.<\/p>\n<p>Tyto z\u00e1sady se vztahuj\u00ed na zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v souvislosti s provozem internetov\u00e9ho obchodu na adrese www.kafone.eu.<\/p>\n<p><strong>Pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f jsme nejmenovali.<\/strong> Na\u0161e hlavn\u00ed \u010dinnost nespo\u010d\u00edv\u00e1 v rozs\u00e1hl\u00e9m pravideln\u00e9m a systematick\u00e9m monitorov\u00e1n\u00ed subjekt\u016f \u00fadaj\u016f ani ve zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed \u00fadaj\u016f ve velk\u00e9m rozsahu, povinnost jmenovat pov\u011b\u0159ence n\u00e1m tedy podle \u010dl. 37 GDPR nevznik\u00e1.<\/p>\n<h3>2. Jak\u00e9 \u00fadaje zpracov\u00e1v\u00e1me<\/h3>\n<ul>\n<li><strong>identifika\u010dn\u00ed \u00fadaje<\/strong> \u2014 jm\u00e9no a p\u0159\u00edjmen\u00ed, u podnikatel\u016f firma, I\u010cO a DI\u010c,<\/li>\n<li><strong>kontaktn\u00ed \u00fadaje<\/strong> \u2014 e-mailov\u00e1 adresa, telefonn\u00ed \u010d\u00edslo, doru\u010dovac\u00ed a faktura\u010dn\u00ed adresa,<\/li>\n<li><strong>transak\u010dn\u00ed \u00fadaje<\/strong> \u2014 \u00fadaje o objedn\u00e1vk\u00e1ch, platb\u00e1ch, reklamac\u00edch a odstoupen\u00edch od smlouvy, \u010d\u00edslo bankovn\u00edho \u00fa\u010dtu pro vr\u00e1cen\u00ed pen\u011bz,<\/li>\n<li><strong>\u00fadaje o \u00fa\u010dtu<\/strong> \u2014 m\u00e1te-li u n\u00e1s \u00fa\u010det: e-mailov\u00e1 adresa, heslo ve form\u011b, kter\u00e1 neumo\u017e\u0148uje jeho zp\u011btn\u00e9 p\u0159e\u010dten\u00ed, ulo\u017een\u00e9 doru\u010dovac\u00ed \u00fadaje a historie objedn\u00e1vek,<\/li>\n<li><strong>\u00fadaje z komunikace<\/strong> \u2014 obsah zpr\u00e1v, kter\u00e9 n\u00e1m po\u0161lete,<\/li>\n<li><strong>technick\u00e9 \u00fadaje<\/strong> \u2014 nezbytn\u00e9 cookies (viz Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies), d\u00e1le <strong>IP adresa a serverov\u00e9 a bezpe\u010dnostn\u00ed protokoly<\/strong> vznikaj\u00edc\u00ed provozem webu a <strong>protokoly o doru\u010den\u00ed odeslan\u00fdch e-mail\u016f<\/strong>,<\/li>\n<li><strong>\u00fadaje o chov\u00e1n\u00ed na webu<\/strong> \u2014 <strong>jen s va\u0161\u00edm souhlasem<\/strong>: kter\u00e9 str\u00e1nky jste si prohl\u00e9dli, jak\u00e9 zbo\u017e\u00ed jste si zobrazili, vlo\u017eili do ko\u0161\u00edku a koupili, odkud jste na web p\u0159i\u0161li a identifik\u00e1tory ulo\u017een\u00e9 v cookies. Podrobnosti jsou v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed cookies.<\/li>\n<\/ul>\n<p><strong>Zvl\u00e1\u0161tn\u00ed kategorie osobn\u00edch \u00fadaj\u016f od v\u00e1s nevy\u017eadujeme a z\u00e1m\u011brn\u011b je nezpracov\u00e1v\u00e1me.<\/strong> Nap\u00ed\u0161ete-li n\u00e1m je sami \u2014 t\u0159eba \u00fadaj o alergii v dotazu nebo v recenzi \u2014 omez\u00edme se na jejich nezbytn\u00e9 p\u0159e\u010dten\u00ed a p\u0159i nejbli\u017e\u0161\u00ed p\u0159\u00edle\u017eitosti je odstran\u00edme.<\/p>\n<h3>3. Pro\u010d \u00fadaje zpracov\u00e1v\u00e1me, na jak\u00e9m z\u00e1klad\u011b a jak dlouho<\/h3>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>\u00da\u010del<\/th>\n<th>Pr\u00e1vn\u00ed z\u00e1klad<\/th>\n<th>Doba ulo\u017een\u00ed<\/th>\n<th>Z \u010deho doba plyne<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vy\u0159\u00edzen\u00ed objedn\u00e1vky, dod\u00e1n\u00ed zbo\u017e\u00ed a komunikace o n\u011bm<\/td>\n<td>pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR)<\/td>\n<td>po dobu pln\u011bn\u00ed smlouvy<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>Vystaven\u00ed da\u0148ov\u00e9ho dokladu a veden\u00ed \u00fa\u010detnictv\u00ed<\/td>\n<td>pln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti (p\u00edsm. c)<\/td>\n<td><strong>10 let od konce zda\u0148ovac\u00edho obdob\u00ed<\/strong>, v n\u011bm\u017e se pln\u011bn\u00ed uskute\u010dnilo, u da\u0148ov\u00fdch doklad\u016f; <strong>5 let od konce \u00fa\u010detn\u00edho obdob\u00ed<\/strong> u \u00fa\u010detn\u00edch doklad\u016f. Je-li doklad z\u00e1rove\u0148 \u00fa\u010detn\u00ed i da\u0148ov\u00fd, plat\u00ed del\u0161\u00ed desetilet\u00e1 lh\u016fta<\/td>\n<td>\u00a7 35 z\u00e1k. \u010d. 235\/2004 Sb.; \u00a7 31 z\u00e1k. \u010d. 563\/1991 Sb.<\/td>\n<\/tr>\n<tr>\n<td>P\u0159ed\u00e1n\u00ed \u00fadaj\u016f dopravci za \u00fa\u010delem doru\u010den\u00ed<\/td>\n<td>pln\u011bn\u00ed smlouvy (p\u00edsm. b)<\/td>\n<td>po dobu doru\u010den\u00ed<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>Zpracov\u00e1n\u00ed platby<\/td>\n<td>pln\u011bn\u00ed smlouvy (p\u00edsm. b)<\/td>\n<td><strong>18 m\u011bs\u00edc\u016f<\/strong> od proveden\u00ed platby uchov\u00e1v\u00e1me identifik\u00e1tor a stav platby kv\u016fli reklamac\u00edm a vratk\u00e1m; doklad o platb\u011b d\u00e1le podle \u00fa\u010detn\u00edch lh\u016ft v\u00fd\u0161e<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>Vy\u0159\u00edzen\u00ed reklamace nebo odstoupen\u00ed od smlouvy<\/td>\n<td>pln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti (p\u00edsm. c)<\/td>\n<td>po dobu vy\u0159\u00edzen\u00ed a d\u00e1le po dobu proml\u010dec\u00ed lh\u016fty<\/td>\n<td>\u00a7 19 z\u00e1k. \u010d. 634\/1992 Sb.; \u00a7 629 ob\u010d. z\u00e1k.<\/td>\n<\/tr>\n<tr>\n<td>Veden\u00ed u\u017eivatelsk\u00e9ho \u00fa\u010dtu, m\u00e1te-li jej<\/td>\n<td>pln\u011bn\u00ed smlouvy (p\u00edsm. b) \u2014 \u00fa\u010det jste si <strong>sami vy\u017e\u00e1dali<\/strong> jako samostatnou slu\u017ebu<\/td>\n<td>do zru\u0161en\u00ed \u00fa\u010dtu; zru\u0161it jej m\u016f\u017eete kdykoli<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>Zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed na\u0161im z\u00e1kazn\u00edk\u016fm<\/td>\n<td><strong>\u00a7 7 odst. 3 z\u00e1kona \u010d. 480\/2004 Sb.<\/strong>, kter\u00fd prov\u00e1d\u00ed \u010dl. 13 odst. 2 sm\u011brnice 2002\/58\/ES. Na samotn\u00e9 rozesl\u00e1n\u00ed se podm\u00ednky \u010dl. 6 odst. 1 GDPR nepou\u017eij\u00ed (rozsudek SDEU ze dne 13. 11. 2025, C\u2011654\/23)<\/td>\n<td>do odm\u00edtnut\u00ed zas\u00edl\u00e1n\u00ed<\/td>\n<td>\u00a7 7 odst. 3 a 4 z\u00e1k. \u010d. 480\/2004 Sb.<\/td>\n<\/tr>\n<tr>\n<td>Evidence odhl\u00e1\u0161en\u00ed a odm\u00edtnut\u00ed, abychom v\u00e1s znovu neoslovili<\/td>\n<td>opr\u00e1vn\u011bn\u00fd z\u00e1jem (p\u00edsm. f) \u2014 dolo\u017eit, \u017ee jsme odm\u00edtnut\u00ed respektovali<\/td>\n<td>po dobu, po kterou obchodn\u00ed sd\u011blen\u00ed rozes\u00edl\u00e1me<\/td>\n<td>\u010dl. 21 odst. 3 GDPR<\/td>\n<\/tr>\n<tr>\n<td>Zve\u0159ejn\u011bn\u00ed a kontrola z\u00e1kaznick\u00fdch recenz\u00ed<\/td>\n<td>opr\u00e1vn\u011bn\u00fd z\u00e1jem (p\u00edsm. f) \u2014 informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a odstran\u011bn\u00ed z\u00e1vadn\u00e9ho obsahu<\/td>\n<td>do smaz\u00e1n\u00ed recenze<\/td>\n<td>\u00a7 5a odst. 5 z\u00e1k. \u010d. 634\/1992 Sb.<\/td>\n<\/tr>\n<tr>\n<td>Vyhodnocen\u00ed, odkud k n\u00e1m n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el (atribuce objedn\u00e1vek)<\/td>\n<td><strong>souhlas<\/strong> (p\u00edsm. a)<\/td>\n<td>jen po dobu n\u00e1v\u0161t\u011bvy \u2014 \u00fadaje se ukl\u00e1daj\u00ed do cookies relace a zanikaj\u00ed zav\u0159en\u00edm prohl\u00ed\u017ee\u010de<\/td>\n<td>\u010dl. 6 odst. 1 p\u00edsm. a) GDPR; \u00a7 89 odst. 3 z\u00e1k. \u010d. 127\/2005 Sb.<\/td>\n<\/tr>\n<tr>\n<td>M\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed na webu (Google Analytics 4)<\/td>\n<td><strong>souhlas<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR)<\/td>\n<td>do odvol\u00e1n\u00ed souhlasu; \u00fadaje na \u00farovni jednotliv\u00fdch ud\u00e1lost\u00ed uchov\u00e1v\u00e1 Google <strong>14 m\u011bs\u00edc\u016f<\/strong><\/td>\n<td>\u010dl. 6 odst. 1 p\u00edsm. a) GDPR; \u00a7 89 odst. 3 z\u00e1k. \u010d. 127\/2005 Sb.<\/td>\n<\/tr>\n<tr>\n<td>M\u011b\u0159en\u00ed \u00fa\u010dinnosti reklamy a nab\u00eddka relevantn\u011bj\u0161\u00ed reklamy mimo tento web (Google Ads)<\/td>\n<td><strong>souhlas<\/strong> (p\u00edsm. a)<\/td>\n<td>do odvol\u00e1n\u00ed souhlasu<\/td>\n<td>\u010dl. 6 odst. 1 p\u00edsm. a) GDPR; \u00a7 89 odst. 3 z\u00e1k. \u010d. 127\/2005 Sb.<\/td>\n<\/tr>\n<tr>\n<td>Nab\u00eddka dotazn\u00edku spokojenosti po n\u00e1kupu (Google Hodnocen\u00ed z\u00e1kazn\u00edk\u016f)<\/td>\n<td><strong>souhlas<\/strong> (p\u00edsm. a) \u2014 dotazn\u00edk v\u00e1m Google nab\u00eddne na str\u00e1nce potvrzen\u00ed objedn\u00e1vky a souhlas vznik\u00e1 <strong>teprve t\u00edm, \u017ee jej v jeho okn\u011b potvrd\u00edte<\/strong><\/td>\n<td>do odvol\u00e1n\u00ed souhlasu; dotazn\u00edk se pos\u00edl\u00e1 jednor\u00e1zov\u011b po p\u0159edpokl\u00e1dan\u00e9m doru\u010den\u00ed<\/td>\n<td>\u010dl. 6 odst. 1 p\u00edsm. a) GDPR<\/td>\n<\/tr>\n<tr>\n<td>Ochrana a uplatn\u011bn\u00ed na\u0161ich pr\u00e1vn\u00edch n\u00e1rok\u016f<\/td>\n<td>opr\u00e1vn\u011bn\u00fd z\u00e1jem (p\u00edsm. f) \u2014 obrana proti n\u00e1rok\u016fm<\/td>\n<td>po dobu proml\u010dec\u00ed lh\u016fty, obvykle 3 roky<\/td>\n<td>\u00a7 629 ob\u010d. z\u00e1k.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy<\/strong> jsou: v\u00e9st evidenci odhl\u00e1\u0161en\u00ed z obchodn\u00edch sd\u011blen\u00ed, zve\u0159ej\u0148ovat recenze a odstra\u0148ovat z nich z\u00e1vadn\u00fd obsah, a br\u00e1nit se v p\u0159\u00edpad\u011b sporu. U ka\u017ed\u00e9ho jsme posoudili, zda nad n\u00edm nep\u0159eva\u017euj\u00ed va\u0161e z\u00e1jmy a pr\u00e1va; <strong>proti zpracov\u00e1n\u00ed na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu m\u016f\u017eete kdykoli vzn\u00e9st n\u00e1mitku<\/strong> \u2014 viz \u010dl\u00e1nek 6.<\/p>\n<p><strong>Obchodn\u00ed sd\u011blen\u00ed v\u00e1m pos\u00edl\u00e1me jen jako na\u0161im z\u00e1kazn\u00edk\u016fm<\/strong> a jen k vlastn\u00edmu obdobn\u00e9mu zbo\u017e\u00ed. Opr\u00e1vn\u011bn\u00ed k tomu plyne p\u0159\u00edmo z \u00a7 7 odst. 3 z\u00e1kona \u010d. 480\/2004 Sb.; <strong>zas\u00edl\u00e1n\u00ed kdykoli bezplatn\u011b odm\u00edtnete<\/strong> odkazem v ka\u017ed\u00e9 zpr\u00e1v\u011b nebo na ahoj@kafone.eu.<\/p>\n<p><strong>Poskytnut\u00ed \u00fadaj\u016f je smluvn\u00edm po\u017eadavkem.<\/strong> Bez identifika\u010dn\u00edch, kontaktn\u00edch a doru\u010dovac\u00edch \u00fadaj\u016f nem\u016f\u017eeme objedn\u00e1vku vy\u0159\u00eddit a smlouvu uzav\u0159\u00edt. Poskytnut\u00ed \u00fadaj\u016f pro \u00fa\u010dely marketingu a recenz\u00ed je dobrovoln\u00e9 a jejich neposkytnut\u00ed nem\u00e1 na n\u00e1kup \u017e\u00e1dn\u00fd vliv.<\/p>\n<p><strong>Automatizovan\u00e9 rozhodov\u00e1n\u00ed, kter\u00e9 by pro v\u00e1s m\u011blo pr\u00e1vn\u00ed \u00fa\u010dinky nebo se v\u00e1s obdobn\u011b v\u00fdznamn\u011b dot\u00fdkalo, neprov\u00e1d\u00edme.<\/strong> Ceny zbo\u017e\u00ed nep\u0159izp\u016fsobujeme jednotliv\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n<p><strong>Souhlas\u00edte-li s marketingov\u00fdmi cookies, doch\u00e1z\u00ed k profilov\u00e1n\u00ed pro reklamn\u00ed \u00fa\u010dely<\/strong> \u2014 podle toho, co jste si na webu prohl\u00e9dli, v\u00e1m m\u016f\u017eeme prost\u0159ednictv\u00edm Google Ads zobrazovat relevantn\u011bj\u0161\u00ed reklamu. Nem\u00e1 to \u017e\u00e1dn\u00fd pr\u00e1vn\u00ed \u00fa\u010dinek, nijak to neovliv\u0148uje cenu ani podm\u00ednky n\u00e1kupu a <strong>souhlas m\u016f\u017eete kdykoli odvolat<\/strong> v nastaven\u00ed cookies v pati\u010dce.<\/p>\n<h3>4. Komu \u00fadaje p\u0159ed\u00e1v\u00e1me<\/h3>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>P\u0159\u00edjemce<\/th>\n<th>Role<\/th>\n<th>Pro\u010d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>PPL CZ s.r.o.<\/strong><\/td>\n<td>samostatn\u00fd spr\u00e1vce<\/td>\n<td>doru\u010den\u00ed z\u00e1silky<\/td>\n<\/tr>\n<tr>\n<td><strong>Comgate, a.s.<\/strong><\/td>\n<td>samostatn\u00fd spr\u00e1vce<\/td>\n<td>proveden\u00ed platby<\/td>\n<\/tr>\n<tr>\n<td><strong>Hetzner Online GmbH<\/strong> (N\u011bmecko)<\/td>\n<td>zpracovatel<\/td>\n<td>provoz e-shopu a jeho datab\u00e1ze<\/td>\n<\/tr>\n<tr>\n<td><strong>Amazon Web Services EMEA SARL<\/strong> (Lucembursko)<\/td>\n<td>zpracovatel<\/td>\n<td>odes\u00edl\u00e1n\u00ed transak\u010dn\u00edch e-mail\u016f; infrastrukturu irsk\u00e9ho regionu provozuje Amazon Data Services Ireland Limited<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Ireland Limited<\/strong> (Irsko)<\/td>\n<td>zpracovatel<\/td>\n<td>provoz e-mailov\u00e9 schr\u00e1nky, do n\u00ed\u017e p\u0159ich\u00e1z\u00ed va\u0161e komunikace; Google LLC (USA) je jedn\u00edm ze subdodavatel\u016f<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Ireland Limited<\/strong> \u2014 Google Analytics 4<\/td>\n<td>zpracovatel<\/td>\n<td>jen s va\u0161\u00edm souhlasem: m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed na webu<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Ireland Limited<\/strong> \u2014 Google Ads<\/td>\n<td>zpracovatel; pro vlastn\u00ed \u00fa\u010dely vystupuje Google podle sv\u00fdch podm\u00ednek jako <strong>samostatn\u00fd spr\u00e1vce<\/strong><\/td>\n<td>jen s va\u0161\u00edm souhlasem: m\u011b\u0159en\u00ed \u00fa\u010dinnosti reklamy a nab\u00eddka relevantn\u011bj\u0161\u00ed reklamy. Sou\u010d\u00e1st\u00ed je <strong>roz\u0161\u00ed\u0159en\u00e9 m\u011b\u0159en\u00ed konverz\u00ed<\/strong> \u2014 va\u0161e e-mailov\u00e1 adresa, telefonn\u00ed \u010d\u00edslo a faktura\u010dn\u00ed adresa se p\u0159ed\u00e1vaj\u00ed v podob\u011b zaha\u0161ovan\u00e9 va\u0161\u00edm prohl\u00ed\u017ee\u010dem, aby \u0161lo n\u00e1kup p\u0159i\u0159adit k reklam\u011b<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Ireland Limited<\/strong> \u2014 Hodnocen\u00ed z\u00e1kazn\u00edk\u016f<\/td>\n<td><strong>samostatn\u00fd spr\u00e1vce<\/strong> \u2014 dotazn\u00edk v\u00e1m pos\u00edl\u00e1 Google sv\u00fdm jm\u00e9nem<\/td>\n<td>souhlas\u00edte-li v jeho okn\u011b: \u010d\u00edslo objedn\u00e1vky, e-mailov\u00e1 adresa, zem\u011b doru\u010den\u00ed, p\u0159edpokl\u00e1dan\u00e9 datum doru\u010den\u00ed a k\u00f3dy EAN zakoupen\u00e9ho zbo\u017e\u00ed<\/td>\n<\/tr>\n<tr>\n<td>org\u00e1ny ve\u0159ejn\u00e9 moci<\/td>\n<td>\u2014<\/td>\n<td>pln\u00edme-li z\u00e1konnou povinnost<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Se zpracovateli m\u00e1me uzav\u0159enu smlouvu o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f podle \u010dl. 28 GDPR. Dopravce a poskytovatel platebn\u00ed slu\u017eby zpracov\u00e1vaj\u00ed \u00fadaje jako samostatn\u00ed spr\u00e1vci podle vlastn\u00edch z\u00e1sad.<\/p>\n<p>\u00da\u010detnictv\u00ed vedeme vlastn\u00edmi silami; extern\u00ed \u00fa\u010detn\u00ed slu\u017eb\u011b \u00fadaje nep\u0159ed\u00e1v\u00e1me.<\/p>\n<h3>5. P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mimo Evropskou unii<\/h3>\n<p>Provoz e-shopu i odes\u00edl\u00e1n\u00ed e-mail\u016f prob\u00edh\u00e1 <strong>prim\u00e1rn\u011b na \u00fazem\u00ed Evropsk\u00e9 unie<\/strong> \u2014 servery Hetzner se nach\u00e1zej\u00ed v N\u011bmecku, Amazon SES je provozov\u00e1n v regionu Irsko. Volba regionu ur\u010duje, kde jsou data prim\u00e1rn\u011b ulo\u017eena; sama o sob\u011b nevylu\u010duje p\u0159\u00edstup podpory nebo subdodavatel\u016f mimo Evropskou unii. Smlouva s Hetzner Online GmbH zpracov\u00e1n\u00ed mimo Evropskou unii a Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor v\u00fdslovn\u011b vylu\u010duje.<\/p>\n<p><strong>Na\u0161imi zpracovateli jsou spole\u010dnosti usazen\u00e9 v Evropsk\u00e9 unii<\/strong> \u2014 Hetzner Online GmbH (N\u011bmecko), Amazon Web Services EMEA SARL (Lucembursko) a Google Ireland Limited (Irsko). <strong>Va\u0161e \u00fadaje tedy nep\u0159ed\u00e1v\u00e1me mimo Evropskou unii my.<\/strong><\/p>\n<p>Tito zpracovatel\u00e9 v\u0161ak mohou p\u0159i poskytov\u00e1n\u00ed slu\u017eby zapojit <strong>vlastn\u00ed subdodavatele i mimo Evropskou unii<\/strong> \u2014 u Googlu je jedn\u00edm z nich Google LLC ve Spojen\u00fdch st\u00e1tech americk\u00fdch, dal\u0161\u00ed p\u016fsob\u00ed i v jin\u00fdch zem\u00edch. Za z\u00e1ruky u t\u011bchto navazuj\u00edc\u00edch p\u0159ed\u00e1n\u00ed odpov\u00edd\u00e1 podle smlouvy uzav\u0159en\u00e9 s n\u00e1mi podle \u010dl. 28 GDPR s\u00e1m zpracovatel; jsou jimi bu\u010f <strong>rozhodnut\u00ed Evropsk\u00e9 komise o odpov\u00eddaj\u00edc\u00ed ochran\u011b<\/strong>, nebo <strong>standardn\u00ed smluvn\u00ed dolo\u017eky<\/strong> schv\u00e1len\u00e9 Evropskou komis\u00ed.<\/p>\n<p><strong>Souhlas\u00edte-li s analytick\u00fdmi nebo marketingov\u00fdmi cookies<\/strong>, mohou b\u00fdt \u00fadaje o va\u0161em chov\u00e1n\u00ed na webu zp\u0159\u00edstupn\u011bny tak\u00e9 <strong>Google LLC ve Spojen\u00fdch st\u00e1tech<\/strong>. P\u0159ed\u00e1n\u00ed se op\u00edr\u00e1 o <strong>rozhodnut\u00ed Evropsk\u00e9 komise o odpov\u00eddaj\u00edc\u00ed ochran\u011b ze dne 10. 7. 2023<\/strong> (EU-US Data Privacy Framework), jeho\u017e je Google LLC certifikovan\u00fdm \u00fa\u010dastn\u00edkem, a dopl\u0148kov\u011b o <strong>standardn\u00ed smluvn\u00ed dolo\u017eky<\/strong> podle rozhodnut\u00ed (EU) 2021\/914. Bez va\u0161eho souhlasu k tomuto p\u0159ed\u00e1n\u00ed nedoch\u00e1z\u00ed.<\/p>\n<p>Aktu\u00e1ln\u00ed seznamy subdodavatel\u016f a zem\u00ed, v nich\u017e p\u016fsob\u00ed, zve\u0159ej\u0148uj\u00ed poskytovatel\u00e9 na sv\u00fdch str\u00e1nk\u00e1ch. Popis z\u00e1ruk v\u00e1m na vy\u017e\u00e1d\u00e1n\u00ed poskytneme.<\/p>\n<h3>6. Jak\u00e1 m\u00e1te pr\u00e1va<\/h3>\n<ul>\n<li><strong>na p\u0159\u00edstup<\/strong> \u2014 v\u011bd\u011bt, zda va\u0161e \u00fadaje zpracov\u00e1v\u00e1me, a z\u00edskat jejich kopii,<\/li>\n<li><strong>na opravu<\/strong> nep\u0159esn\u00fdch nebo dopln\u011bn\u00ed ne\u00fapln\u00fdch \u00fadaj\u016f,<\/li>\n<li><strong>na v\u00fdmaz<\/strong>, pokud pro zpracov\u00e1n\u00ed u\u017e nem\u00e1me d\u016fvod; v\u00fdmaz nem\u016f\u017eeme prov\u00e9st tam, kde n\u00e1m uchov\u00e1n\u00ed ukl\u00e1d\u00e1 z\u00e1kon (typicky da\u0148ov\u00e9 doklady),<\/li>\n<li><strong>na omezen\u00ed zpracov\u00e1n\u00ed<\/strong>, pop\u00edr\u00e1te-li p\u0159esnost \u00fadaj\u016f nebo je-li zpracov\u00e1n\u00ed protipr\u00e1vn\u00ed,<\/li>\n<li><strong>na p\u0159enositelnost<\/strong> \u00fadaj\u016f, kter\u00e9 zpracov\u00e1v\u00e1me na z\u00e1klad\u011b smlouvy nebo souhlasu, ve strojov\u011b \u010diteln\u00e9m form\u00e1tu,<\/li>\n<li><strong>vzn\u00e9st n\u00e1mitku<\/strong> proti zpracov\u00e1n\u00ed na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu. <strong>Vznesete-li n\u00e1mitku proti zpracov\u00e1n\u00ed pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, p\u0159estaneme va\u0161e \u00fadaje pro tento \u00fa\u010del zpracov\u00e1vat bez dal\u0161\u00edho zkoum\u00e1n\u00ed,<\/strong><\/li>\n<li><strong>odvolat souhlas<\/strong> tam, kde je zpracov\u00e1n\u00ed na souhlasu zalo\u017eeno; odvol\u00e1n\u00edm nen\u00ed dot\u010dena z\u00e1konnost zpracov\u00e1n\u00ed p\u0159ed odvol\u00e1n\u00edm.<\/li>\n<\/ul>\n<p>Pr\u00e1va uplatn\u00edte na adrese ahoj@kafone.eu nebo p\u00edsemn\u011b na adrese s\u00eddla. Odpov\u00edme v\u00e1m nejpozd\u011bji <strong>do jednoho m\u011bs\u00edce<\/strong>; ve slo\u017eit\u00fdch p\u0159\u00edpadech m\u016f\u017eeme lh\u016ftu prodlou\u017eit o dal\u0161\u00ed dva m\u011bs\u00edce, o \u010dem\u017e v\u00e1s vyrozum\u00edme.<\/p>\n<p><strong>Pr\u00e1vo podat st\u00ed\u017enost:<\/strong> m\u00e1te pr\u00e1vo obr\u00e1tit se na <strong>\u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f<\/strong>, Pplk. Sochora 727\/27, 170 00 Praha 7, <a href=\"https:\/\/www.uoou.gov.cz\" target=\"_blank\" rel=\"noopener noreferrer\">www.uoou.gov.cz<\/a>. Nejprve n\u00e1s ale pros\u00edm kontaktujte \u2014 v\u011bt\u0161inu v\u011bc\u00ed vy\u0159e\u0161\u00edme rychleji p\u0159\u00edmo.<\/p>\n<h3>7. Zabezpe\u010den\u00ed \u00fadaj\u016f<\/h3>\n<p>P\u0159ijali jsme technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed odpov\u00eddaj\u00edc\u00ed riziku: \u0161ifrovan\u00fd p\u0159enos dat (HTTPS), omezen\u00ed p\u0159\u00edstupu k \u00fadaj\u016fm pouze na osoby, kter\u00e9 je pot\u0159ebuj\u00ed, ukl\u00e1d\u00e1n\u00ed hesel ve form\u011b neumo\u017e\u0148uj\u00edc\u00ed jejich zp\u011btn\u00e9 p\u0159e\u010dten\u00ed, pravideln\u00e9 z\u00e1lohov\u00e1n\u00ed a pr\u016fb\u011b\u017enou aktualizaci syst\u00e9mu.<\/p>\n<p>Dojde-li k poru\u0161en\u00ed zabezpe\u010den\u00ed, kter\u00e9 bude pravd\u011bpodobn\u011b znamenat vysok\u00e9 riziko pro va\u0161e pr\u00e1va a svobody, budeme v\u00e1s o tom bez zbyte\u010dn\u00e9ho odkladu informovat.<\/p>\n<h3>8. Cookies<\/h3>\n<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies, v\u010detn\u011b p\u0159ehledu jednotliv\u00fdch cookies a mo\u017enosti zm\u011bnit nebo odvolat souhlas, najdete v samostatn\u00e9m dokumentu Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies na www.kafone.eu.<\/p>\n<h3>9. Zm\u011bny t\u011bchto z\u00e1sad<\/h3>\n<p>Tyto z\u00e1sady m\u016f\u017eeme aktualizovat, zm\u011bn\u00ed-li se zp\u016fsob zpracov\u00e1n\u00ed nebo pr\u00e1vn\u00ed \u00faprava. Aktu\u00e1ln\u00ed zn\u011bn\u00ed je v\u017edy dostupn\u00e9 na www.kafone.eu; podstatn\u00e9 zm\u011bny v\u00e1m ozn\u00e1m\u00edme na e-mail, m\u00e1te-li u n\u00e1s \u00fa\u010det nebo odeb\u00edr\u00e1te-li obchodn\u00ed sd\u011blen\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00da\u010dinn\u00e9 od: 3. 9. 2026 1. Kdo zpracov\u00e1v\u00e1 va\u0161e \u00fadaje Spr\u00e1vcem osobn\u00edch \u00fadaj\u016f je GOOD BRANDS s.r.o., se s\u00eddlem t\u0159\u00edda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":10,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/3\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}