{"id":588,"date":"2026-08-21T16:21:13","date_gmt":"2026-08-21T14:21:13","guid":{"rendered":"http:\/\/www.kafone.eu\/cs\/zasady-pouzivani-cookies\/"},"modified":"2026-09-06T22:51:21","modified_gmt":"2026-09-06T20:51:21","slug":"zasady-pouzivani-cookies","status":"publish","type":"page","link":"https:\/\/www.kafone.eu\/cs\/zasady-pouzivani-cookies\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"<h2>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies<\/h2>\n<p><strong>\u00da\u010dinn\u00e9 od:<\/strong> 3. z\u00e1\u0159\u00ed 2026 \u00b7 Web: <strong>kafone.eu<\/strong> \u00b7 Provozovatel: <strong>GOOD BRANDS s.r.o.<\/strong>, I\u010cO 02397641, t\u0159\u00edda Kpt. Jaro\u0161e 1929\/10, \u010cern\u00e1 Pole, 602 00 Brno<\/p>\n<h3>1. Co jsou cookies<\/h3>\n<p>Cookie je kr\u00e1tk\u00fd soubor, kter\u00fd web ulo\u017e\u00ed do va\u0161eho prohl\u00ed\u017ee\u010de. Prohl\u00ed\u017ee\u010d jej p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b pos\u00edl\u00e1 zp\u011bt \u2014 d\u00edky tomu si web pamatuje nap\u0159\u00edklad v\u00e1\u0161 jazyk nebo to, jak jste nastavili souhlas.<\/p>\n<p>Podle doby trv\u00e1n\u00ed rozli\u0161ujeme <strong>kr\u00e1tkodob\u00e9<\/strong> cookies, kter\u00e9 zmiz\u00ed se zav\u0159en\u00edm prohl\u00ed\u017ee\u010de, a <strong>dlouhodob\u00e9<\/strong>, kter\u00e9 z\u016fstanou ulo\u017een\u00e9 a\u017e do vypr\u0161en\u00ed uveden\u00e9 \u017eivotnosti nebo do chv\u00edle, kdy je sma\u017eete.<\/p>\n<p>Podle p\u016fvodu jde o cookies <strong>na\u0161e vlastn\u00ed<\/strong> a cookies <strong>t\u0159et\u00edch stran<\/strong>, kter\u00e9 do va\u0161eho prohl\u00ed\u017ee\u010de ukl\u00e1daj\u00ed slu\u017eby, je\u017e na webu pou\u017e\u00edv\u00e1me.<\/p>\n<p>Vedle cookies pou\u017e\u00edv\u00e1me i technologie, kter\u00e9 funguj\u00ed obdobn\u011b \u2014 <strong>pixely<\/strong> a <strong>m\u00edstn\u00ed \u00falo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de<\/strong>. Plat\u00ed pro n\u011b tot\u00e9\u017e a v t\u011bchto z\u00e1sad\u00e1ch je zahrnujeme pod pojem \u201ecookies\u201c.<\/p>\n<h3>2. Kdy se pt\u00e1me na souhlas a kdy ne<\/h3>\n<p>Z\u00e1kon o elektronick\u00fdch komunikac\u00edch (\u00a7 89 odst. 3 z\u00e1kona \u010d. 127\/2005 Sb.) rozli\u0161uje dv\u011b situace.<\/p>\n<p><strong>Bez souhlasu<\/strong> sm\u00edme ukl\u00e1dat jen cookies nezbytn\u00e9 <strong>v\u00fdhradn\u011b pro pot\u0159eby p\u0159enosu zpr\u00e1vy<\/strong> s\u00edt\u00ed elektronick\u00fdch komunikac\u00ed, nebo je-li to nezbytn\u00e9 pro poskytnut\u00ed slu\u017eby, kterou jste si <strong>v\u00fdslovn\u011b vy\u017e\u00e1dali<\/strong>. Jde o minimum, bez kter\u00e9ho by web nefungoval.<\/p>\n<p><strong>Se souhlasem<\/strong> ukl\u00e1d\u00e1me v\u0161echno ostatn\u00ed \u2014 analytiku i marketing. \u017d\u00e1dn\u00e1 takov\u00e1 cookie <strong>nevznikne d\u0159\u00edv, ne\u017e souhlas ud\u011bl\u00edte<\/strong>. Ned\u011bl\u00e1me to tak, \u017ee bychom je ulo\u017eili a \u010dekali, jestli je odm\u00edtnete.<\/p>\n<p><strong>Jednu v\u00fdjimku je poctiv\u00e9 pojmenovat.<\/strong> Zna\u010dka Googlu se na\u010dte na ka\u017ed\u00e9 str\u00e1nce, ale dokud souhlas ned\u00e1te, j\u00ed <strong>v\u00fdslovn\u011b sd\u011blujeme, \u017ee chyb\u00ed<\/strong> (re\u017eim Consent Mode v2). V takov\u00e9m p\u0159\u00edpad\u011b <strong>neulo\u017e\u00ed \u017e\u00e1dnou cookie a nep\u0159ed\u00e1 \u017e\u00e1dn\u00fd identifik\u00e1tor<\/strong> \u2014 Googlu odejde jen anonymn\u00ed informace bez \u00fadaj\u016f o v\u00e1s. Uv\u00e1d\u00edme to proto, \u017ee jde o spojen\u00ed se serverem Googlu, i kdy\u017e k ulo\u017een\u00ed do va\u0161eho za\u0159\u00edzen\u00ed nedoch\u00e1z\u00ed.<\/p>\n<p>Souhlas je dobrovoln\u00fd. Odm\u00edtnete-li, web funguje d\u00e1l v pln\u00e9m rozsahu \u2014 p\u0159ijdete jen o to, \u017ee v\u00e1m um\u00edme l\u00e9pe c\u00edlit obsah.<\/p>\n<h3>3. Jak souhlas spravovat<\/h3>\n<p>P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b se zobraz\u00ed li\u0161ta se <strong>stejn\u011b dostupnou volbou \u201eP\u0159ijmout v\u0161e\u201c i \u201eOdm\u00edtnout v\u0161e\u201c<\/strong>. \u017d\u00e1dn\u00e1 mo\u017enost nen\u00ed p\u0159edvybran\u00e1 a odm\u00edtnut\u00ed nen\u00ed slo\u017eit\u011bj\u0161\u00ed ne\u017e p\u0159ijet\u00ed.<\/p>\n<p>Souhlas ud\u011blujete <strong>odd\u011blen\u011b pro analytiku a pro marketing<\/strong> \u2014 m\u016f\u017eete p\u0159ijmout jen jednu kategorii, ob\u011b, nebo \u017e\u00e1dnou.<\/p>\n<p>Nastaven\u00ed kdykoli zm\u011bn\u00edte odkazem <strong>\u201eNastaven\u00ed cookies\u201c<\/strong> v pati\u010dce ka\u017ed\u00e9 str\u00e1nky. Odvolat souhlas je stejn\u011b snadn\u00e9 jako jej ud\u011blit.<\/p>\n<p>Souhlas plat\u00ed <strong>12 m\u011bs\u00edc\u016f<\/strong>, pak se zept\u00e1me znovu. Pokud jste odm\u00edtli, znovu se pt\u00e1me nejd\u0159\u00edve po <strong>6 m\u011bs\u00edc\u00edch<\/strong>.<\/p>\n<p>Cookies m\u016f\u017eete tak\u00e9 mazat a blokovat p\u0159\u00edmo v prohl\u00ed\u017ee\u010di \u2014 v n\u00e1pov\u011bd\u011b va\u0161eho prohl\u00ed\u017ee\u010de najdete postup pod heslem \u201ecookies\u201c. Zablokujete-li i technicky nezbytn\u00e9 cookies, n\u011bkter\u00e9 \u010d\u00e1sti webu p\u0159estanou fungovat.<\/p>\n<h3>4. Kategorie 1 \u2014 technicky nezbytn\u00e9 (bez souhlasu)<\/h3>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>Cookie<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Typ<\/th>\n<th>\u017divotnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>kf_cookie_consent<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Uchov\u00e1n\u00ed va\u0161\u00ed volby souhlasu s cookies<\/td>\n<td>dlouhodob\u00e1<\/td>\n<td>12 m\u011bs\u00edc\u016f (po odm\u00edtnut\u00ed 6)<\/td>\n<\/tr>\n<tr>\n<td><code>woocommerce_cart_hash<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Obsah n\u00e1kupn\u00edho ko\u0161\u00edku<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>wc_cart_hash_*<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Obsah ko\u0161\u00edku (\u00falo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de)<\/td>\n<td>local\/session storage<\/td>\n<td>do vymaz\u00e1n\u00ed<\/td>\n<\/tr>\n<tr>\n<td><code>wc_fragments_*<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Na\u010dten\u00e9 \u010d\u00e1sti str\u00e1nky s ko\u0161\u00edkem<\/td>\n<td>session storage<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>woocommerce_items_in_cart<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Po\u010det polo\u017eek v ko\u0161\u00edku<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>wp_woocommerce_session_*<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Propojen\u00ed ko\u0161\u00edku s objedn\u00e1vkou<\/td>\n<td>dlouhodob\u00e1<\/td>\n<td>48 hodin<\/td>\n<\/tr>\n<tr>\n<td><code>wordpress_logged_in_*<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>P\u0159ihl\u00e1\u0161en\u00ed k u\u017eivatelsk\u00e9mu \u00fa\u010dtu<\/td>\n<td>dlouhodob\u00e1<\/td>\n<td>48 hodin, s volbou \u201ezapamatovat si m\u011b\u201c 14 dn\u016f<\/td>\n<\/tr>\n<tr>\n<td><code>wordpress_sec_*<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Zabezpe\u010den\u00ed p\u0159ihl\u00e1\u0161en\u00e9 relace<\/td>\n<td>relace<\/td>\n<td>do odhl\u00e1\u0161en\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ko\u0161\u00edk, p\u0159ihl\u00e1\u0161en\u00ed a pr\u016fchod objedn\u00e1vkou jsou slu\u017ebou, kterou si v\u00fdslovn\u011b vy\u017e\u00e1d\u00e1te, proto tyto cookies souhlas nevy\u017eaduj\u00ed. Bez nich e-shop nakoupit neumo\u017en\u00ed.<\/p>\n<h3>4b. Kategorie 2 \u2014 atribuce objedn\u00e1vek (jen se souhlasem)<\/h3>\n<p>E-shop b\u011b\u017e\u00ed na WooCommerce, jeho\u017e funkce <strong>Order Attribution<\/strong> si u ka\u017ed\u00e9 objedn\u00e1vky pamatuje, odkud n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el. Pou\u017e\u00edv\u00e1 k tomu knihovnu Sourcebuster.<\/p>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>Cookie<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Typ<\/th>\n<th>\u017divotnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>sbjs_first<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Prvn\u00ed zdroj n\u00e1v\u0161t\u011bvy<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_first_add<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Detaily prvn\u00ed n\u00e1v\u0161t\u011bvy (\u010das, vstupn\u00ed str\u00e1nka)<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_current<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Aktu\u00e1ln\u00ed zdroj n\u00e1v\u0161t\u011bvy<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_current_add<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Detaily aktu\u00e1ln\u00ed n\u00e1v\u0161t\u011bvy<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_session<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Pr\u016fb\u011bh relace a po\u010det zobrazen\u00ed str\u00e1nek<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_udata<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Prohl\u00ed\u017ee\u010d a jazyk za\u0159\u00edzen\u00ed<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<tr>\n<td><code>sbjs_migrations<\/code><\/td>\n<td>kafone.eu<\/td>\n<td>Technick\u00e1 verze ulo\u017een\u00fdch dat<\/td>\n<td>relace<\/td>\n<td>do zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Nejde o technicky nezbytn\u00e9 cookies<\/strong> \u2014 ko\u0161\u00edk ani dokon\u010den\u00ed objedn\u00e1vky je nepot\u0159ebuj\u00ed, slou\u017e\u00ed k vyhodnocen\u00ed marketingu. Pat\u0159\u00ed proto za souhlas.<\/p>\n<h3>5. Kategorie 2 \u2014 analytick\u00e9 (jen se souhlasem)<\/h3>\n<p>M\u011b\u0159\u00edme, kolik lid\u00ed web nav\u0161t\u00edv\u00ed, odkud p\u0159ich\u00e1zej\u00ed a kter\u00e9 str\u00e1nky je zaj\u00edmaj\u00ed. Slou\u017e\u00ed to k tomu, abychom web zlep\u0161ovali \u2014 ne k tomu, abychom v\u00e1s osobn\u011b identifikovali.<\/p>\n<p><strong>Google Analytics 4<\/strong> \u2014 poskytovatel Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>Cookie<\/th>\n<th>\u00da\u010del<\/th>\n<th>Typ<\/th>\n<th>\u017divotnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>_ga<\/code><\/td>\n<td>Rozli\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/td>\n<td>dlouhodob\u00e1<\/td>\n<td>12 m\u011bs\u00edc\u016f<\/td>\n<\/tr>\n<tr>\n<td><code>_ga_&lt;ID&gt;<\/code><\/td>\n<td>Udr\u017een\u00ed stavu relace<\/td>\n<td>dlouhodob\u00e1<\/td>\n<td>12 m\u011bs\u00edc\u016f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u017divotnost je slad\u011bn\u00e1 s dobou platnosti souhlasu.<\/strong> V\u00fdchoz\u00ed hodnota Googlu je dva roky, tedy d\u00e9le, ne\u017e na jak dlouho si o souhlas \u0159\u00edk\u00e1me; zkr\u00e1tili jsme ji proto na 12 m\u011bs\u00edc\u016f.<\/p>\n<p>Uchov\u00e1n\u00ed \u00fadaj\u016f v Google Analytics m\u00e1me nastaveno na <strong>14 m\u011bs\u00edc\u016f<\/strong>. Podle vyj\u00e1d\u0159en\u00ed Googlu se <strong>IP adresy v Google Analytics nezaznamen\u00e1vaj\u00ed ani neukl\u00e1daj\u00ed<\/strong>; slou\u017e\u00ed pouze k odvozen\u00ed p\u0159ibli\u017en\u00e9 polohy v okam\u017eiku sb\u011bru a d\u00e1l se s nimi nepracuje.<\/p>\n<h3>6. Kategorie 3 \u2014 marketingov\u00e9 (jen se souhlasem)<\/h3>\n<p>Umo\u017e\u0148uj\u00ed vyhodnotit, zda na\u0161e reklama funguje, a oslovit v\u00e1s relevantn\u011bj\u0161\u00ed nab\u00eddkou i mimo tento web.<\/p>\n<p><strong>Google Ads<\/strong> \u2014 poskytovatel Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n<table class=\"kfl-table\">\n<thead>\n<tr>\n<th>Cookie<\/th>\n<th>\u00da\u010del<\/th>\n<th>Typ<\/th>\n<th>\u017divotnost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>_gcl_au<\/code><\/td>\n<td>P\u0159i\u0159azen\u00ed objedn\u00e1vky k reklam\u011b, na kterou jste klikli<\/td>\n<td>vlastn\u00ed<\/td>\n<td>90 dn\u016f<\/td>\n<\/tr>\n<tr>\n<td><code>_gcl_aw<\/code><\/td>\n<td>Uchov\u00e1n\u00ed identifik\u00e1toru prokliku z reklamy<\/td>\n<td>vlastn\u00ed<\/td>\n<td>90 dn\u016f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 m\u011b\u0159en\u00ed konverz\u00ed.<\/strong> Dokon\u010d\u00edte-li objedn\u00e1vku, p\u0159ed\u00e1v\u00e1me Googlu va\u0161i <strong>e-mailovou adresu, telefonn\u00ed \u010d\u00edslo a faktura\u010dn\u00ed adresu<\/strong> \u2014 v podob\u011b, kterou <strong>zaha\u0161uje v\u00e1\u0161 prohl\u00ed\u017ee\u010d<\/strong> je\u0161t\u011b p\u0159ed odesl\u00e1n\u00edm, tak\u017ee Googlu neodch\u00e1z\u00ed \u010diteln\u00fd \u00fadaj. Slou\u017e\u00ed to k tomu, aby \u0161el n\u00e1kup p\u0159i\u0159adit k reklam\u011b i tehdy, kdy\u017e cookies nejsou k dispozici. Bez souhlasu s marketingem se nep\u0159ed\u00e1v\u00e1 nic.<\/p>\n<p><strong>Profilov\u00e1n\u00ed pro reklamu.<\/strong> Podle toho, co jste si prohl\u00e9dli, v\u00e1m m\u016f\u017eeme prost\u0159ednictv\u00edm Googlu zobrazovat relevantn\u011bj\u0161\u00ed reklamu i na jin\u00fdch webech. Nem\u00e1 to vliv na cenu ani na podm\u00ednky n\u00e1kupu.<\/p>\n<p><strong>Google Hodnocen\u00ed z\u00e1kazn\u00edk\u016f<\/strong> \u2014 tent\u00fd\u017e poskytovatel.<\/p>\n<p>Na str\u00e1nce potvrzen\u00ed objedn\u00e1vky v\u00e1m Google <strong>s\u00e1m nab\u00eddne<\/strong> dotazn\u00edk spokojenosti. Souhlas vznik\u00e1 teprve t\u00edm, \u017ee jej v jeho okn\u011b potvrd\u00edte; my za v\u00e1s nic neza\u0161krt\u00e1v\u00e1me. Potvrd\u00edte-li jej, p\u0159ed\u00e1 se Googlu <strong>\u010d\u00edslo objedn\u00e1vky, e-mailov\u00e1 adresa, zem\u011b doru\u010den\u00ed, p\u0159edpokl\u00e1dan\u00e9 datum doru\u010den\u00ed a k\u00f3dy EAN zakoupen\u00e9ho zbo\u017e\u00ed<\/strong>, aby v\u00e1m mohl dotazn\u00edk poslat.<\/p>\n<p>V tomto programu vystupuje Google jako <strong>samostatn\u00fd spr\u00e1vce<\/strong> \u2014 dotazn\u00edk v\u00e1m pos\u00edl\u00e1 sv\u00fdm jm\u00e9nem a \u0159\u00edd\u00ed se vlastn\u00edmi z\u00e1sadami ochrany soukrom\u00ed.<\/p>\n<p><strong>Zbo\u017e\u00ed.cz \u2014 m\u011b\u0159en\u00ed n\u00e1kup\u016f<\/strong> \u2014 poskytovatel Seznam.cz, a.s., Radlick\u00e1 3294\/10, 150 00 Praha 5, I\u010cO 26168685. <strong>Jen v \u010desk\u00e9 verzi obchodu<\/strong>; na slovensk\u00e9m a rakousk\u00e9m trhu tato slu\u017eba neb\u011b\u017e\u00ed.<\/p>\n<p>Zbo\u017e\u00ed.cz je srovn\u00e1va\u010d zbo\u017e\u00ed. Aby v\u011bd\u011blo, kter\u00e9 n\u00e1kupy vznikly z jeho odkazu, hl\u00e1s\u00edme mu dokon\u010den\u00e9 objedn\u00e1vky. D\u011bje se to dv\u011bma cestami:<\/p>\n<p><strong>a) Skript na str\u00e1nce potvrzen\u00ed objedn\u00e1vky.<\/strong> Na\u010dte se z adresy <code>c.seznam.cz<\/code> a p\u0159ed\u00e1 <strong>\u010d\u00edslo objedn\u00e1vky, identifik\u00e1tor na\u0161eho obchodu a celkovou \u010d\u00e1stku<\/strong>. Na\u010dte se <strong>jen na t\u00e9to jedin\u00e9 str\u00e1nce<\/strong>, nikde jinde na webu.<\/p>\n<p>Stejn\u011b jako u zna\u010dky Googlu (\u010dl\u00e1nek 2) je poctiv\u00e9 \u0159\u00edct, \u017ee <strong>ke spojen\u00ed se serverem Seznamu dojde i bez va\u0161eho souhlasu<\/strong>. Skriptu ale z\u00e1rove\u0148 v\u00fdslovn\u011b sd\u011blujeme, <strong>jestli souhlas s marketingem m\u00e1te, nebo ne<\/strong> \u2014 a bez n\u011bj nesm\u00ed ulo\u017eit cookie ani v\u00e1s nijak ozna\u010dit.<\/p>\n<p><strong>b) P\u0159enos ze serveru na server.<\/strong> Odes\u00edl\u00e1me <strong>\u010d\u00edslo objedn\u00e1vky, seznam zakoupen\u00e9ho zbo\u017e\u00ed s cenami, zp\u016fsob a cenu dopravy, zp\u016fsob platby<\/strong> a \u2014 za podm\u00ednky n\u00ed\u017ee \u2014 <strong>va\u0161i e-mailovou adresu<\/strong>. Tahle cesta jde p\u0159\u00edmo z na\u0161eho serveru, tak\u017ee se <strong>\u017e\u00e1dn\u00e1 cookie do va\u0161eho prohl\u00ed\u017ee\u010de neukl\u00e1d\u00e1<\/strong>. <strong>E-mailov\u00e1 adresa a hodnocen\u00ed n\u00e1kupu.<\/strong> Zbo\u017e\u00ed.cz na ni po\u0161le dotazn\u00edk, ve kter\u00e9m m\u016f\u017eete nez\u00e1visle ohodnotit n\u00e1kup. Adresa se pro tenhle \u00fa\u010del <strong>nesm\u00ed ha\u0161ovat<\/strong> \u2014 Zbo\u017e\u00ed.cz na ni mus\u00ed um\u011bt napsat. Proto v pokladn\u011b najdete za\u0161krt\u00e1v\u00e1tko <strong>\u201eNesouhlas\u00edm s p\u0159ed\u00e1n\u00edm \u00fadaj\u016f za \u00fa\u010delem nez\u00e1visl\u00e9ho hodnocen\u00ed n\u00e1kupu\u201c<\/strong>. Za\u0161krtnete-li ho, adresu <strong>nep\u0159ed\u00e1me v\u016fbec<\/strong>; zbytek \u00fadaj\u016f o objedn\u00e1vce odejde d\u00e1l, proto\u017ee k hodnocen\u00ed neslou\u017e\u00ed.<\/p>\n<p>V tomto programu vystupuje Seznam jako <strong>samostatn\u00fd spr\u00e1vce<\/strong> \u2014 dotazn\u00edk v\u00e1m pos\u00edl\u00e1 sv\u00fdm jm\u00e9nem a \u0159\u00edd\u00ed se vlastn\u00edmi z\u00e1sadami ochrany soukrom\u00ed.<\/p>\n<p><strong>Meta Pixel, LinkedIn Insight Tag ani reklamn\u00ed syst\u00e9m Sklik na tomto webu neb\u011b\u017e\u00ed.<\/strong> Kdyby se to zm\u011bnilo, pop\u00ed\u0161eme je tady d\u0159\u00edv, ne\u017e je spust\u00edme.<\/p>\n<h3>7. P\u0159ed\u00e1v\u00e1n\u00ed do zahrani\u010d\u00ed<\/h3>\n<p>Google mohou \u00fadaje zp\u0159\u00edstupnit mate\u0159sk\u00e9 spole\u010dnosti ve <strong>Spojen\u00fdch st\u00e1tech<\/strong>. P\u0159ed\u00e1n\u00ed se op\u00edr\u00e1 o <strong>rozhodnut\u00ed Evropsk\u00e9 komise o odpov\u00eddaj\u00edc\u00ed ochran\u011b ze dne 10. 7. 2023 (EU-US Data Privacy Framework)<\/strong> a dopl\u0148kov\u011b o standardn\u00ed smluvn\u00ed dolo\u017eky podle rozhodnut\u00ed (EU) 2021\/914.<\/p>\n<p><strong>Bez va\u0161eho souhlasu k tomuto p\u0159ed\u00e1n\u00ed nedoch\u00e1z\u00ed<\/strong> \u2014 dokud souhlas ned\u00e1te, neodch\u00e1z\u00ed Googlu \u017e\u00e1dn\u00fd \u00fadaj, podle kter\u00e9ho by v\u00e1s \u0161lo poznat.<\/p>\n<p>Jin\u00e9 p\u0159\u00edjemce mimo Evropskou unii nem\u00e1me. <strong>Seznam.cz<\/strong> (Zbo\u017e\u00ed.cz, \u010dl\u00e1nek 6) s\u00eddl\u00ed v \u010cesk\u00e9 republice, tak\u017ee k p\u0159ed\u00e1n\u00ed mimo Unii u n\u011bj nedoch\u00e1z\u00ed. <strong>Meta ani LinkedIn<\/strong> na tomto webu neb\u011b\u017e\u00ed.<\/p>\n<h3>8. Souvislost s ochranou osobn\u00edch \u00fadaj\u016f<\/h3>\n<p>N\u011bkter\u00e9 cookies obsahuj\u00ed identifik\u00e1tory, kter\u00e9 jsou osobn\u00edm \u00fadajem. Jak s nimi nakl\u00e1d\u00e1me, komu je p\u0159ed\u00e1v\u00e1me a jak\u00e1 m\u00e1te pr\u00e1va, popisuj\u00ed <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/strong> \u2014 <a href=\"\/zasady-ochrany-osobnich-udaju\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n<h3>9. Zm\u011bny<\/h3>\n<p>V\u00fd\u010det cookies aktualizujeme, kdykoli na webu p\u0159ibude nebo zmiz\u00ed n\u00e1stroj, kter\u00fd je ukl\u00e1d\u00e1. Aktu\u00e1ln\u00ed zn\u011bn\u00ed je v\u017edy na t\u00e9to str\u00e1nce.<\/p>\n<hr>\n<h3>P\u0159enosy k t\u0159et\u00edm stran\u00e1m mimo cookies<\/h3>\n<p>P\u00edsma i ostatn\u00ed soubory pot\u0159ebn\u00e9 k zobrazen\u00ed str\u00e1nky m\u00e1me na <strong>vlastn\u00edm serveru<\/strong> \u2014 kv\u016fli vzhledu webu se tedy nikam jinam neobrac\u00edme.<\/p>\n<p>Jedinou v\u00fdjimkou je <strong>zna\u010dka Googlu<\/strong>, kter\u00e1 se na\u010d\u00edt\u00e1 z adresy <code>googletagmanager.com<\/code> na ka\u017ed\u00e9 str\u00e1nce. Dokud ned\u00e1te souhlas, neulo\u017e\u00ed \u017e\u00e1dnou cookie ani nep\u0159ed\u00e1 identifik\u00e1tor \u2014 podrobnosti jsou v \u010dl\u00e1nc\u00edch 2, 5 a 6.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies \u00da\u010dinn\u00e9 od: 3. z\u00e1\u0159\u00ed 2026 \u00b7 Web: kafone.eu \u00b7 Provozovatel: GOOD BRANDS s.r.o., I\u010cO 02397641, t\u0159\u00edda Kpt. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-588","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":8,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/588\/revisions"}],"predecessor-version":[{"id":985,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/pages\/588\/revisions\/985"}],"wp:attachment":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/media?parent=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}