{"id":148,"date":"2018-03-14T00:00:00","date_gmt":"2018-03-13T23:00:00","guid":{"rendered":"https:\/\/www.kafone.eu\/cs\/2026\/04\/06\/firemni-darek-zamestnanci-klienti-kava\/"},"modified":"2026-08-26T07:20:10","modified_gmt":"2026-08-26T05:20:10","slug":"firemni-darek-zamestnanci-klienti-kava","status":"publish","type":"post","link":"https:\/\/www.kafone.eu\/cs\/blog\/firemni-darek-zamestnanci-klienti-kava\/","title":{"rendered":"Pr\u016fvodce firemn\u00edmi d\u00e1rky: K\u00e1va jako pod\u011bkov\u00e1n\u00ed klient\u016fm a zam\u011bstnanc\u016fm"},"content":{"rendered":"
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Shrnut\u00ed<\/div>\n

Kvalitn\u00ed k\u00e1va je obl\u00edben\u00fdm firemn\u00edm d\u00e1rkem \u2013 je praktick\u00e1 a reprezentativn\u00ed. A\u0165 u\u017e obdarov\u00e1v\u00e1te vlastn\u00ed t\u00fdm nebo obchodn\u00ed partnery, m\u016f\u017eete vyu\u017e\u00edt d\u00e1rkov\u00e1 balen\u00ed zrnkov\u00e9 k\u00e1vy s vlastn\u00edm firemn\u00edm logem a p\u0159\u00e1n\u00edm. Pro B2B objedn\u00e1vky p\u0159iprav\u00edme nab\u00eddku na m\u00edru podle objemu a zvolen\u00e9ho \u0159e\u0161en\u00ed; aktu\u00e1ln\u00ed podm\u00ednky najdete na na\u0161\u00ed B2B str\u00e1nce.<\/p>\n<\/div>\n

Vyb\u00edr\u00e1te d\u00e1rky pro zam\u011bstnance, nebo chcete na konci roku pot\u011b\u0161it sv\u00e9 obchodn\u00ed partnery n\u011b\u010d\u00edm lep\u0161\u00edm, ne\u017e je oby\u010dejn\u00e1 l\u00e1hev v\u00edna nebo reklamn\u00ed propiska? K\u00e1va opat\u0159en\u00e1 va\u0161\u00edm firemn\u00edm logem pat\u0159\u00ed mezi univerz\u00e1ln\u00ed a vd\u011b\u010dn\u00e9 firemn\u00ed d\u00e1rky.<\/strong><\/p>\n

Pro\u010d je k\u00e1va obl\u00edben\u00fd firemn\u00ed d\u00e1rek?<\/h2>\n
    \n
  1. Vysok\u00e1 m\u00edra vyu\u017eit\u00ed:<\/strong> K\u00e1va pat\u0159\u00ed mezi nejobl\u00edben\u011bj\u0161\u00ed n\u00e1poje, tak\u017ee d\u00e1rek najde re\u00e1ln\u00e9 uplatn\u011bn\u00ed a jen tak neskon\u010d\u00ed v \u0161upl\u00edku.<\/li>\n
  2. Budov\u00e1n\u00ed pozitivn\u00edch asociac\u00ed:<\/strong> S ka\u017ed\u00fdm uva\u0159en\u00fdm \u0161\u00e1lkem si klient \u010di zam\u011bstnanec m\u016f\u017ee spojit p\u0159\u00edjemnou chv\u00edli s va\u0161\u00ed zna\u010dkou.<\/li>\n
  3. Reprezentativnost:<\/strong> V\u00fdb\u011brov\u00e1 zrnkov\u00e1 k\u00e1va komunikuje kvalitu a p\u00e9\u010di.<\/li>\n
  4. Variabilita rozpo\u010dtu:<\/strong> Lze p\u0159ipravit d\u00e1rky jak pro \u0161ir\u0161\u00ed rozd\u00e1v\u00e1n\u00ed, tak reprezentativn\u00ed sady pro kl\u00ed\u010dov\u00e9 klienty.<\/li>\n<\/ol>\n

    Firemn\u00ed d\u00e1rky \u2013 strategick\u00e9 rozd\u011blen\u00ed podle segment\u016f<\/h2>\n

    N\u00e1sleduj\u00edc\u00ed segmenty a rozpo\u010dty jsou pouze orienta\u010dn\u00ed p\u0159\u00edklady, kter\u00e9 v\u00e1m pomohou v \u00favah\u00e1ch. Konkr\u00e9tn\u00ed ceny z\u00e1vis\u00ed na zvolen\u00e9 k\u00e1v\u011b, obalu, objemu a rozsahu personalizace \u2013 z\u00e1vaznou nab\u00eddku v\u00e1m r\u00e1di p\u0159iprav\u00edme na vy\u017e\u00e1d\u00e1n\u00ed p\u0159es na\u0161i B2B str\u00e1nku<\/a>.<\/p>\n

    Segment 1: Pod\u011bkov\u00e1n\u00ed zam\u011bstnanc\u016fm (intern\u00ed d\u00e1rky)<\/h3>\n