{"id":172,"date":"2017-06-19T00:00:00","date_gmt":"2017-06-18T22:00:00","guid":{"rendered":"https:\/\/www.kafone.eu\/cs\/2026\/04\/06\/fair-trade-kava-etika\/"},"modified":"2026-08-26T07:28:43","modified_gmt":"2026-08-26T05:28:43","slug":"fair-trade-kava-etika","status":"publish","type":"post","link":"https:\/\/www.kafone.eu\/cs\/blog\/fair-trade-kava-etika\/","title":{"rendered":"Fair Trade k\u00e1va: Jak funguje f\u00e9rov\u00fd obchod s k\u00e1vou"},"content":{"rendered":"
\n
Shrnut\u00ed<\/div>\n

Fair trade je certifika\u010dn\u00ed model, jeho\u017e standardy usiluj\u00ed o garantovanou minim\u00e1ln\u00ed v\u00fdkupn\u00ed cenu pro p\u011bstitele, d\u016fstojn\u011bj\u0161\u00ed pracovn\u00ed podm\u00ednky a pravidla proti nucen\u00e9 pr\u00e1ci a pro ochranu d\u011bt\u00ed. Certifikovan\u00e1 k\u00e1va b\u00fdv\u00e1 pro z\u00e1kazn\u00edka zpravidla dra\u017e\u0161\u00ed, konkr\u00e9tn\u00ed rozd\u00edl v cen\u011b se ale li\u0161\u00ed podle produktu, pra\u017e\u00edrny a prodejce a nen\u00ed pevn\u011b danou sazbou. Nad r\u00e1mec v\u00fdkupn\u00ed ceny putuje takzvan\u00fd Fairtrade Premium, o jeho\u017e vyu\u017eit\u00ed na komunitn\u00ed rozvoj rozhoduj\u00ed sami farm\u00e1\u0159i. Nejzn\u00e1m\u011bj\u0161\u00ed syst\u00e9m zast\u0159e\u0161uje Fairtrade International (d\u0159\u00edve FLO), kter\u00e9 tvo\u0159\u00ed standardy a vlastn\u00ed zn\u00e1mku. Samotnou certifikaci prov\u00e1d\u00ed nez\u00e1visle organizace FLOCERT.<\/p>\n<\/div>\n

Kdy\u017e si kupujete fair trade k\u00e1vu, kupujete produkt, u kter\u00e9ho certifikace usiluje o to, aby farm\u00e1\u0159 v Etiopii, Kolumbii nebo Tanzanii dostal za svou pr\u00e1ci f\u00e9rov\u011bj\u0161\u00ed zaplaceno. Fair trade je syst\u00e9m, kter\u00fd se sna\u017e\u00ed omezovat vyko\u0159is\u0165ov\u00e1n\u00ed farm\u00e1\u0159\u016f p\u0159ekupn\u00edky a poskytuje garantovanou minim\u00e1ln\u00ed v\u00fdkupn\u00ed cenu, kter\u00e1 m\u00e1 fungovat jako z\u00e1chrann\u00e1 s\u00ed\u0165 p\u0159i propadech na sv\u011btov\u00fdch k\u00e1vov\u00fdch burz\u00e1ch.<\/p>\n

Co je Fair Trade?<\/h2>\n

Koncept spravedliv\u00e9ho obchodu se v rozvojov\u00fdch zem\u00edch podle standard\u016f Fairtrade International zam\u011b\u0159uje na n\u00e1sleduj\u00edc\u00ed oblasti:<\/p>\n

    \n
  1. F\u00e9rov\u00e9 v\u00fdkupn\u00ed ceny:<\/strong> Farm\u00e1\u0159i dost\u00e1vaj\u00ed garantovanou minim\u00e1ln\u00ed v\u00fdkupn\u00ed cenu, kter\u00e1 m\u00e1 fungovat jako z\u00e1chrann\u00e1 s\u00ed\u0165 v nestabiln\u00edm trhu.<\/li>\n
  2. Pravidla obchodu:<\/strong> Standardy upravuj\u00ed smlouvy, p\u0159edfinancov\u00e1n\u00ed a p\u0159\u00edstup k informac\u00edm o trhu, aby p\u011bstitel nebyl v jedn\u00e1n\u00ed ve slab\u0161\u00ed pozici. Zkr\u00e1cen\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce samo o sob\u011b podm\u00ednkou certifikace nen\u00ed \u2014 to je sp\u00ed\u0161 znak p\u0159\u00edstupu Direct Trade.<\/li>\n
  3. Lidsk\u00e1 pr\u00e1va a podm\u00ednky:<\/strong> Standardy zahrnuj\u00ed z\u00e1kaz nucen\u00e9 pr\u00e1ce a pravidla pro ochranu d\u011bt\u00ed.<\/li>\n
  4. Fairtrade p\u0159\u00edplatek (Premium):<\/strong> Pen\u00edze nav\u00edc nad v\u00fdkupn\u00ed cenu, o jejich\u017e vyu\u017eit\u00ed (typicky komunitn\u00ed projekty, vybaven\u00ed, kvalita produkce) rozhoduj\u00ed sami farm\u00e1\u0159i v kooperativ\u011b.<\/li>\n
  5. Ochrana prost\u0159ed\u00ed:<\/strong> Pravidla omezuj\u00edc\u00ed pou\u017e\u00edv\u00e1n\u00ed nejrizikov\u011bj\u0161\u00ed agrochemie a podpora \u0161etrn\u011bj\u0161\u00edho hospoda\u0159en\u00ed.<\/li>\n<\/ol>\n

    Nad r\u00e1mec v\u00fdkupn\u00ed ceny plyne p\u011bstitel\u016fm k\u00e1vy podle Fairtrade International ka\u017edoro\u010dn\u011b tak\u00e9 Fairtrade Premium \u2014 prost\u0159edky nav\u00edc, o jejich\u017e vyu\u017eit\u00ed na komunitn\u00ed rozvoj rozhoduj\u00ed sami farm\u00e1\u0159i. Aktu\u00e1ln\u00ed souhrnn\u00e1 \u010d\u00edsla zve\u0159ej\u0148uje Fairtrade International ve sv\u00fdch v\u00fdro\u010dn\u00edch zpr\u00e1v\u00e1ch (fairtrade.net).<\/p>\n

    Fair Trade vs. Organic vs. Rainforest Alliance<\/h2>\n

    N\u00e1sleduj\u00edc\u00ed p\u0159ehled popisuje, na co se standardy jednotliv\u00fdch certifikac\u00ed zam\u011b\u0159uj\u00ed. Nejde o ofici\u00e1ln\u00ed hodnocen\u00ed ani \u017eeb\u0159\u00ed\u010dek. Certifikovan\u00e1 k\u00e1va b\u00fdv\u00e1 zpravidla dra\u017e\u0161\u00ed ne\u017e necertifikovan\u00e1, konkr\u00e9tn\u00ed p\u0159\u00edplatek v cen\u011b pro z\u00e1kazn\u00edka se ale v\u00fdrazn\u011b li\u0161\u00ed podle produktu, pra\u017e\u00edrny a prodejce \u2014 nejde o pevn\u011b danou sazbu a certifikace negarantuje konkr\u00e9tn\u00ed koncovou cenu.<\/p>\n

    \n\n\n\n\n\n\n\n\n
    Certifikace<\/th>\nNa co se standard zam\u011b\u0159uje<\/th>\nSoci\u00e1ln\u00ed oblast<\/th>\nEkologick\u00e1 oblast<\/th>\n<\/tr>\n<\/thead>\n
    Fairtrade (FLO)<\/strong><\/td>\nV\u00fdkupn\u00ed ceny a soci\u00e1ln\u00ed pr\u00e1va p\u011bstitel\u016f<\/td>\nJ\u00e1dro standardu (v\u00fdkupn\u00ed cena, pracovn\u00ed pr\u00e1va)<\/td>\nD\u00edl\u010d\u00ed pravidla (omezen\u00ed agrochemie)<\/td>\n<\/tr>\n
    Organic (Bio)<\/strong><\/td>\nZ\u00e1kaz um\u011bl\u00fdch pesticid\u016f a hnojiv<\/td>\nNen\u00ed hlavn\u00edm p\u0159edm\u011btem standardu<\/td>\nJ\u00e1dro standardu<\/td>\n<\/tr>\n
    Rainforest Alliance<\/strong><\/td>\nOchrana biodiverzity a prales\u016f<\/td>\nZahrnuje soci\u00e1ln\u00ed krit\u00e9ria<\/td>\nJ\u00e1dro standardu<\/td>\n<\/tr>\n
    Kombinace (FT + Bio)<\/strong><\/td>\nSoci\u00e1ln\u00ed i ekologick\u00e1 oblast dohromady<\/td>\n\u0158e\u0161\u00ed ob\u011b certifikace<\/td>\n\u0158e\u0161\u00ed ob\u011b certifikace<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Uveden\u00e9 certifikace provozuj\u00ed nez\u00e1visl\u00e9 organizace; zm\u00ednka o nich neznamen\u00e1 jejich partnerstv\u00ed s na\u0161\u00edm e-shopem ani jejich schv\u00e1len\u00ed tohoto textu.<\/p>\n

    Je Fair Trade syst\u00e9m dokonal\u00fd? Kritika a realita<\/h2>\n

    Syst\u00e9m fair trade m\u00e1 i sv\u00e1 \u00faskal\u00ed:<\/p>\n

      \n
    1. Administrativn\u00ed z\u00e1t\u011b\u017e:<\/strong> Aby farma z\u00edskala certifikaci, mus\u00ed proj\u00edt auditem, kter\u00fd je pro n\u011bkter\u00e9 velmi mal\u00e9 farm\u00e1\u0159e n\u00e1kladn\u00fd a administrativn\u011b n\u00e1ro\u010dn\u00fd.<\/li>\n
    2. Negarantuje v\u00fdb\u011brovou kvalitu:<\/strong> Fair trade pe\u010de\u0165 je etick\u00fdm a soci\u00e1ln\u00edm standardem, nikoliv garanc\u00ed pr\u00e9miov\u00e9 chuti.<\/li>\n
    3. Direct Trade (P\u0159\u00edm\u00fd obchod):<\/strong> \u010c\u00e1st pra\u017e\u00edren vol\u00ed model „Direct Trade“ \u2014 pra\u017e\u00edrna nakupuje p\u0159\u00edmo od farm\u00e1\u0159e, vynech\u00e1v\u00e1 mezi\u010dl\u00e1nky a za kvalitu zrna \u010dasto plat\u00ed nadstandardn\u00ed ceny. Nejde ale o form\u00e1ln\u011b jednotn\u00fd certifikovan\u00fd standard, ale o obchodn\u00ed p\u0159\u00edstup jednotliv\u00fdch pra\u017e\u00edren.<\/li>\n<\/ol>\n

      I p\u0159es tyto v\u00fdhrady pat\u0159\u00ed Fairtrade mezi roz\u0161\u00ed\u0159en\u00e9 a dostupn\u00e9 mechanismy, kter\u00e9 se sna\u017e\u00ed drobn\u00fdm farm\u00e1\u0159\u016fm pomoci k d\u016fstojn\u011bj\u0161\u00edm podm\u00ednk\u00e1m.<\/p>\n

      Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky<\/h2>\n

      Ot\u00e1zka: Je fair trade k\u00e1va v\u017edy tak\u00e9 organick\u00e1 (bio)?<\/strong><\/p>\n

      Ne. Fairtrade standardy omezuj\u00ed nejrizikov\u011bj\u0161\u00ed chemik\u00e1lie, ale nevy\u017eaduj\u00ed pln\u00e9 bio zem\u011bd\u011blstv\u00ed. Mnoho k\u00e1v m\u00e1 ale ob\u011b certifikace z\u00e1rove\u0148 \u2013 hledejte spojen\u00ed „Fairtrade Organic“.<\/p>\n

      Ot\u00e1zka: Kolik pen\u011bz z m\u00e9ho \u0161\u00e1lku dostane samotn\u00fd farm\u00e1\u0159?<\/strong><\/p>\n

      P\u0159esn\u00fd pod\u00edl se ned\u00e1 \u0159\u00edct univerz\u00e1ln\u011b \u2014 li\u0161\u00ed se podle zem\u011b, odbytov\u00e9ho \u0159et\u011bzce i konkr\u00e9tn\u00edho produktu a b\u00fdv\u00e1 jen men\u0161\u00ed \u010d\u00e1st\u00ed koncov\u00e9 ceny bal\u00ed\u010dku. Smyslem garantovan\u00e9 minim\u00e1ln\u00ed ceny a Fairtrade Premium je, aby k p\u011bstiteli doputovalo v\u00edc ne\u017e v b\u011b\u017en\u00e9m obchodn\u00edm modelu; u p\u0159\u00edm\u00e9ho obchodu (Direct Trade) m\u016f\u017ee b\u00fdt pod\u00edl farm\u00e1\u0159e je\u0161t\u011b vy\u0161\u0161\u00ed.<\/p>\n

      Ot\u00e1zka: M\u016f\u017ee si b\u011b\u017en\u00fd supermarket prod\u00e1vat vlastn\u00ed Fair Trade k\u00e1vu?<\/strong><\/p>\n

      Ano, pokud je k\u00e1va certifikov\u00e1na u nez\u00e1visl\u00e9 organizace (nap\u0159. Fairtrade International), i velk\u00e9 nadn\u00e1rodn\u00ed \u0159et\u011bzce mohou nab\u00edzet fair trade produkty.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Shrnut\u00ed Fair trade je certifika\u010dn\u00ed model, jeho\u017e standardy usiluj\u00ed o garantovanou minim\u00e1ln\u00ed v\u00fdkupn\u00ed cenu pro p\u011bstitele, d\u016fstojn\u011bj\u0161\u00ed pracovn\u00ed podm\u00ednky a […]<\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-puvod-a-etika"],"_links":{"self":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":1,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/posts\/172\/revisions\/614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/media\/171"}],"wp:attachment":[{"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kafone.eu\/cs\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}