{"id":148,"date":"2018-03-14T00:00:00","date_gmt":"2018-03-13T23:00:00","guid":{"rendered":"https:\/\/www.kafone.eu\/cs\/2026\/04\/06\/firemni-darek-zamestnanci-klienti-kava\/"},"modified":"2026-08-26T07:20:10","modified_gmt":"2026-08-26T05:20:10","slug":"firemny-darcek-zamestnanci-klienti-kava","status":"publish","type":"post","link":"https:\/\/www.kafone.eu\/sk\/blog\/firemny-darcek-zamestnanci-klienti-kava\/","title":{"rendered":"Sprievodca firemn\u00fdmi dar\u010dekmi: K\u00e1va ako po\u010fakovanie klientom a zamestnancom"},"content":{"rendered":"
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Zhrnutie<\/div>\n

Kvalitn\u00e1 k\u00e1va je ob\u013e\u00faben\u00fdm firemn\u00fdm dar\u010dekom \u2013 je praktick\u00e1 a reprezentat\u00edvna. \u010ci u\u017e obdar\u00favate vlastn\u00fd t\u00edm alebo obchodn\u00fdch partnerov, m\u00f4\u017eete vyu\u017ei\u0165 dar\u010dekov\u00e9 balenie zrnkov\u00e9 k\u00e1vy s vlastn\u00fdm firemn\u00fdm logom a venovan\u00edm. Pre B2B objedn\u00e1vky priprav\u00edme ponuku na mieru pod\u013ea objemu a zvolen\u00e9ho rie\u0161enia; aktu\u00e1lne podmienky n\u00e1jdete na na\u0161ej B2B str\u00e1nke.<\/p>\n<\/div>\n

Vyber\u00e1te dar\u010deky pre zamestnancov alebo chcete na konci roka pote\u0161i\u0165 svojich obchodn\u00fdch partnerov nie\u010d\u00edm lep\u0161\u00edm ne\u017e oby\u010dajnou f\u013ea\u0161ou v\u00edna \u010di reklamn\u00fdm perom? K\u00e1va s va\u0161\u00edm firemn\u00fdm logom patr\u00ed medzi univerz\u00e1lne a ob\u013e\u00faben\u00e9 firemn\u00e9 dar\u010deky.<\/strong><\/p>\n

Pre\u010do je k\u00e1va ob\u013e\u00faben\u00fdm firemn\u00fdm dar\u010dekom?<\/h2>\n
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  1. Vysok\u00e1 miera vyu\u017eitia:<\/strong> K\u00e1va patr\u00ed medzi najob\u013e\u00fabenej\u0161ie n\u00e1poje, tak\u017ee tento dar\u010dek n\u00e1jde skuto\u010dn\u00e9 vyu\u017eitie a neskon\u010d\u00ed len tak v z\u00e1suvke.<\/li>\n
  2. Vytv\u00e1ranie pozit\u00edvnych asoci\u00e1ci\u00ed:<\/strong> S ka\u017ed\u00fdm uvaren\u00fdm \u0161\u00e1lkom si klient alebo zamestnanec m\u00f4\u017ee spoji\u0165 pr\u00edjemn\u00fd okamih s va\u0161ou zna\u010dkou.<\/li>\n
  3. Reprezentat\u00edvnos\u0165:<\/strong> V\u00fdberov\u00fd model zrnkov\u00e1 k\u00e1va je z\u00e1rukou kvality a starostlivosti.<\/li>\n
  4. Variabilita rozpo\u010dtu:<\/strong> Je mo\u017en\u00e9 pripravi\u0165 dar\u010deky nielen na hromadn\u00e9 rozd\u00e1vanie, ale aj reprezentat\u00edvne sady pre k\u013e\u00fa\u010dov\u00fdch klientov.<\/li>\n<\/ol>\n

    Firemn\u00e9 dar\u010deky \u2013 strategick\u00e9 rozdelenie pod\u013ea segmentov<\/h2>\n

    Nasleduj\u00face segmenty a rozpo\u010dty s\u00fa len orienta\u010dn\u00fdmi pr\u00edkladmi, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri rozhodovan\u00ed. Konkr\u00e9tne ceny z\u00e1visia od zvolenej k\u00e1vy, obalu, objemu a rozsahu personaliz\u00e1cie \u2013 na po\u017eiadanie v\u00e1m radi priprav\u00edme z\u00e1v\u00e4zn\u00fa ponuku prostredn\u00edctvom na\u0161ej B2B str\u00e1nka<\/a>.<\/p>\n

    \u010cas\u0165 1: Po\u010fakovanie zamestnancom (intern\u00e9 dar\u010deky)<\/h3>\n